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I designed Local Cyclist, a community-focused bike shop and café in Portland, creating a welcoming space where cycling, coffee, and community come together. The design balances retail, service, and café experiences while reflecting the local cycling culture and creating a place for riders to connect.

I collaborated with the SCOTT Sports team on the evolution of their U.S. showroom, helping transform the space into a more immersive and engaging brand environment. The project included spatial planning, lighting, visual merchandising, fixture and furniture recommendations, and brand storytelling—bringing greater warmth, energy, and product focus to the showroom while working within the existing architecture and infrastructure.

The new Specialized Bicycles Shanghai flagship store is an exciting milestone for the brand's representation in China.

I had the privilege of contributing to this exciting project. My role was to review the project design and provide feedback on the visual merchandising and retail marketing strategies, ensuring they aligned with the brand's standards and objectives. In addition, my team worked together to implement a new way of executing visual merchandising and retail marketing to maximize the retail experience and store's potential and appeal to the local market. 

Specialized's new store in Fulton Market, Chicago, marks a significant milestone as the first of its kind in the area. Having been closely involved with the USA team and I had the opportunity to contribute as part of the global team with environmental design and Visual Merchandising direction. Collaborating closely with DK Architects, who spearheaded the general design, we aimed to create a captivating space that embodies the essence of Specialized's brand identity while delivering an exceptional shopping experience.

Our focus was to ensure that the store seamlessly blended aesthetics with functionality. By carefully considering the layout, placement of displays, and overall flow, we aimed to create an inviting atmosphere for customers. The goal was to showcase Specialized's range of products and convey the brand's commitment to innovation and quality. Through meticulous attention to detail in environmental design and Visual Merchandising, we strived to create an environment that would inspire and engage Riders, encouraging them to explore the world of Specialized.

It was a pleasure to be part of a team that shared a passion for creating a space that not only reflected Specialized's values but also resonated with the local community. 

Overall, the new Specialized store in Fulton Market, Chicago, represents a significant achievement as the first o retail environments of its kind in the area. 

Working with three brands that are direct competitors in the same space wasn't an easy task, but with some compromise from each of us, we were able to create a cohesive environment. Despite our different business objectives, we recognized that collaboration was key to achieving success in the highly competitive retail space. We leveraged our respective strengths and expertise to create a remarkable space that stood out in the crowded market. Our team worked tirelessly to maintain a high level of functionality while also delivering a high-end result that was on par with the surrounding retail. The end result was a beautiful and efficient space that exceeded our clients' expectations and established our brands as leaders in the industry.

At Specialized Ireland, we created a unique experience for all our visitors. Our high-end bike store is located in an 1800s Browns Barn stables, where we worked hard to preserve the structure's historical significance. The half-meter thick stone walls were incorporated into the layout of the 450m2 ground floor retail space, which was designed to offer a continued discovery of areas, services, products, and inspirational themes. In addition, we carefully engineered the space to include a suspended bike fit studio, which appears to float above the sales floor. Our goal was to offer an immersive experience that allows visitors to appreciate the location's rich history while exploring our innovative products and services.

Collaboration is essential in achieving our goals. Working together as a team, both locally and globally, allows us to leverage our diverse perspectives and expertise, leading to more innovative and effective solutions. By fostering collaboration between our Colombian and global teams, we can build stronger relationships, share knowledge, and accelerate our progress towards success. Ultimately, our collaborative efforts will enable us to create greater value for our clients and stakeholders.