EXPERIENCE CENTER - SQUAMISH | CANADA
Design Direction
The ultimate goal of this project was to collaborate with the Canadian team to ensure that the brand's values and messaging were consistent across all markets. Of course, the global team can provide guidance and support. Still, ultimately, the Canadian team has the local knowledge and expertise to ensure that the brand is authentically represented in the Canadian market.
Creating a space reflecting the local community and culture was essential. By being authentic and local, the brand can build a stronger connection with the target audience and create a sense of community around its products.
Specialized santa cruz experience center
Design Direction
The overarching concept behind the Experience Center was to provide a brand experience that only Specialized could offer in a non-sales environment. Rather than competing with retailers, we referred qualified leads to retailers who could continue the customer relationship into the future.
Jesse Porter said, "Our innovation doesn't stop at the bike, and we're committed to delivering a bold new vision of bicycle retail's future."
